Beauty brands have a special knack for naming their products well. Dior Show mascara for instance always brings to mind visions of stomping down the runway even though its being applied in the car on the way to work. Dior’s best-selling lash RX though is actually popular because it works- very well. Sometimes however no matter how well thought out a name marketing folks come up with for their latest product, it just falls flat on it’s pretty little face the second irked ladies start ranting across the web. Case in point, Sephora.
Users on Make Up Alley, a high traffic website that allows folks to rate any and all types of beauty products had non too many nice things to say about Sephora’s Outrageous volume mascara that is included in a gift set for the holidays and even has a whole video dedicated to it on YouTube. “The brush is a thick barrel with really short plastic spikes which deposits too much product too unevenly. It just doesn't go only evenly weighing my lashes down in random areas.” Plastic spikes? that’s pretty much a big no-no when it comes to anything that hovers around your eyes.
With a sad 1.5 out of 5 rating and 0% that the users would buy the mascara again it seems that somewhere out there Maybelline is grinning ear to ear. They industry giant recently celebrated 40 years of beautiful eyes with their much loved great lash Mascara. The iconic pink tube and green cap have been making their way to drugstores and ladies makeup bags since 1971. What’s even greater is that after all these years the price is comparably low, hovering around $4.
The video shot by Sephora and posted on their YouTube page was meant to promote the product but it backfired as these things sometimes do. The model shown posing in front of a staged camera while the film rolls is clearly wearing a rather ridiculously obvious pair of false eyelashes which seemed to piss-off everyone who saw the video rather than encourage sales. Oops, better luck next time.