Seen & Heard- Street Artist Adds Appropriate Photoshop Toolbar To H&M’s Summer Campaign

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A super clever Hamburg street artist addressed the obviously photoshopped images in H&M’s swimwear campaign featuring Brazilian model Isabelli Fontana. The Swedish retailer was heavily criticized by public health and cancer groups for darkening her skin to a degree which would only be achievable through unhealthy means, like tanning beds or sunbathing. This year’s upcoming Halloween mask in the making, tan mom might approve of the deeply bronzed look, in a bizarre turn of events Snookie has now admitted to liking her newly de-tanned skin tone and was quoted criticizing the "tanorexic" jersey mom.

Patricia Krentcil, who live in Nutley, New Jersey (oh the irony of living in Nutley) was arrested and charged with child endangerment after her 5-year-old daughter was went to school with a nasty sunburn. Apparently the little girl told classmates she "went tanning with Mommy." She has since pled not guilty, denying the child was burnt under the lights of a tanning bed. She claims her daughter was burned by the sun instead. Ok, that's just as bad lady. Can someone introduce this woman to sunscreen?

According to Time Magazine, 50% of young adults between ages 18 to 29 said they had suffered at least one sunburn in the previous year. The persistently high rate of sunburn suggests that people are either not using sun-protection measures enough or correctly. Another study reports that despite public-health warnings, indoor tanning is still popular with young white women. Overall, in 2010, an estimated 5.6% of U.S. adults reported indoor tanning at least once.

But nearly one-third of white women ages 18 to 25 reported using tanning beds — a known cancer risk factor. Indoor tanning is particularly dangerous for young people: indoor tanning before age 35 increases a person’s risk of getting melanoma by 75%. A recent Mayo Clinic study found that rates of melanoma in young adults skyrocketed over the past several decades, likely due to indoor tanning.

Unfortunately overly photoshopped images in fashion campaigns as well as editorials are nothing new, it is almost a requirement and sometimes written into Hollywood actresses contracts with beauty brands. Most notably, Ralph Lauren was blasted a few years ago for shrinking down a model’s body to child-like proportions, creating the dreaded “bobblehead” look that some women actually diet to achieve. Another glaring example was also Christina Hendriks’s Blackbook Magazine cover last year.

Maybe next time, H&M can use Patricia AKA Tan Mom in their campaign instead of Isabelli, since she already has the tanning thing down pat. On a more serious note though, if they so desperately wanted a darker skinned model, why didn’t they just hire one? Surely Shanina Shaik, Joan Smalls, Chanel Iman or the hundreds of other girls in agencies rosters would have loved to get the job.

Images VIA Buzzfeed

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Images VIA Zimbio
Joan Smalls                                            Shanina Shaik                                          Chanel Iman

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Images VIA
Isabelli Fontana

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