Thursday

Shopaholic- Celebrate Earth Day With H&M's 2012 Conscious Collection

HM-Conscious-Collection-2012
H&M’s annual sustainability report from 2011, which was released this week, bills them as the world's biggest user of organic cotton. By 2020, the company aims to produce all of its cotton garments with sustainable resources. For such a large retail chain with millions of customers that is a great ideal to strive towards, one that we hope will be followed by others as well. For now in celebration of Earth day on April 22, take a look at all the pieces in the collection which is available in stores now.

"We want our customers to feel confident that everything they buy from H&M is designed, manufactured, and handled with consideration for people and environment" - H&M's CEO Karl-Johan Persson
*Cover picture: Dress, $70


HM-Conscious-Collection-2012 (1)
Jacket, $60- Dress, $70

HM-Conscious-Collection-2012 (2)
Dress, $70

HM-Conscious-Collection-2012 (3)
Dress, $60

HM-Conscious-Collection-2012 (4)
Top, $20- Skirt, $30

HM-Conscious-Collection-2012 (5)
Dress, $60

HM-Conscious-Collection-2012 (6)
Dress, $80

HM-Conscious-Collection-2012 (7)
Tuxedo Jacket, $60- Tuxedo Shorts, $25

HM-Conscious-Collection-2012 (8)
Dress, $70

HM-Conscious-Collection-2012 (9)
Dress, $80

HM-Conscious-Collection-2012 (10)
Dress, $200

HM-Conscious-Collection-2012 (11)
Dress, $300

Images VIA H&M

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