Liu Wen might be China’s first supermodel but she’s well on her way to becoming one in the States as well. No one, not a single model has been working as hard as Liu for the past few seasons. Booking the most shows during Fashion Week, her total came out to 74. Of course when you factor in walking in Victoria’s Secret annual televised fashion show, a very coveted contract as the face of Estee Lauder cosmetics and landing the cover of The New York Times, her resume becomes truly one-of-a-kind.
Born in Yongzhou, a Chinese town in the Hunan province, she found her first foray into modeling the way so many others do as well, a contest. After competing in the New Silk Road World Model Contest in 2005 she decided to give it a real shot and clearly it has finally paid off. Modeling is her forte you might say. She has appeared in campaigns for Benetton, Converse, Gap, CkOne, DKNY, Vivienne Tam, Dolce & Gabbana, Diane von Furstenberg, Estee Lauder and Diesel.
Becoming a successful model has proven to be a tougher road for most non-white models as we have examined before. Asian models were the third most popular ethnic group during the spring/summer 2012 fashion season, booking only 316, or 6.8%, of the available runway spots behind 394, or 8.5%, for black models and 3,837, or 82.4%, for girls of Caucasian decent.
"A modeling contract is a holy grail for any model. To have an Asian face represent that, a whole 100 percent Asian born and bred face represent that, that's amazing."-Joe Zee, Elle Magazine’s creative director
Landing the lucrative and career defining contract has indeed been a coo for Wen who is the company’s first Asian spokes model, ever. There are as times (& people) progress forward, many firsts for a model as versatile as Wen. She was also the first Chinese model to walk in the Victoria’s Secret fashion show.
Wen has also become a muse of sorts to designers like Karl Lagerfeld and Jean Paul Gaultier. At a towering 5'10.5" she has proven to be able to compete with the best of them and it is evident especially during fashion week[s]. She most recently won Style.com/Print's Fall 2012 Walk-Off as everyone’s fashion Fall catwalker. Raking in a whopping 25,375 votes, Wen beat out fellow supermodels like Joan Smalls and Candice Swanepoel. The New York Times certainly agrees with the public as they put Wen of the cover of their style edition, following her back to China for a massive editorial and article.
With a gorgeous face, not-to-mention adorable dimples and an always sunny attitude it’s no wonder why everyone wants to work with the 24-year-old model. After all Liu is one of the most booked Asian runway models in the world.