Image VIA ZimbioApparently Vogue-etts noticed an “interesting” trend this past season, the addition of clothing from a Canadian based label called Joe Fresh on the graceful backs of fashion week attendees. In an act or valor they sent one of their own to explore the brand’s newly opened flagship store in search of a bargain priced look. Mission impossible: cheap & chic.
“I could have sworn it was Balenciaga,” says Lily Kwong, of a Joe Fresh biker jacket she recently spied on a girlfriend. “When she told me it was $50, it honestly blew my mind.” Vogue asked Kwong—model, Columbia University student, and self-confessed bargain shopper—to take a spring shopping challenge at Joe Fresh: Find a look to start the season for less than $150.
She finds a great minidress cut from signature orange scubamaterial ($69), a crisp white short-sleeved shirt ($29), and a light blue denim pencil skirt ($29), a look that would balance the books. As someone who favors formfitting silhouettes like her cousin Joseph Altuzarra’s ultra-sophisticated curvilinear dresses, the voluminous trapeze dress isn’t as flattering on as it is on the hanger. The breezy separates, on the other hand, are a total hit.
In case you are wondering what she ended up buying, Vogue never reveals that little tidbit leading us to believe she probably walked out empty handed and straight into Bergdorf’s. As far as her parting words for this experiment, “You know, I haven’t worn short-sleeved button-downs like this since I first moved to New York five years ago. But somehow right now it just feels, well, fresh.”
Images VIA Vogue