Friday

Fashion In Film- Aldo Has Model Slowly Biting Into A Popsicle In Their Ad Campaign

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Sex sells and no one knows this better than Terry Richardson. Presumably that is why Aldo hired the photographer to shoot the ad for their Spring Summer campaign. The Ad shows the model biting into a popsicle in slow motion and then suddenly dropping it at which point we actually see the shoes Aldo is trying to sell.

Not surprising if you are familiar with Terry’s reputation and style, but an interesting move for the label as they try an “edgier” approach for advertising. Most recently the veteran photographer captured Gwyneth Paltrow for Harper’s Bazaar’s newly revamped cover.


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