Always one step ahead of the game this is an encore Mad Men collection for Banana Republic, the initial line which sold out quickly was decidedly different from the latest one. As the show, currently in it’s fifth season, has progressed in the retro era the fashions are inching toward 60’s silhouettes and the latest collaboration reflects that beautifully. Designed by Mad Men’s own costume designer Janie Bryant the 40 piece collection was inspired by the country club scenes from last season on Mad Men. She made sure to put special emphasis on tailoring and chic 1960’s wear reminiscent of Jackie-O. Available in stores and online beginning March 1, prices will range from $49.50-$150 for women, from $49.50-$355 for men, and from $35-$69.50 for jewelry pieces.
"Spring delivers a whole new palette and gave us an excuse to draw from different scenes and wardrobe from the show as inspiration,"said Banana Republic's creative director, Simon Kneen. "Janie’s perspective was invaluable in helping us create a collection that is both chic and modern, while remaining true to the aesthetic of the 1960s era."
For their part Estée Lauder really did the Mad Men fans justice in their limited edition collection. Consisting of a satin finish cherry-red lipstick ($25) and a crème rouge in a new shade dubbed evening rose ($40), both the shades and the packaging are impeccable. This might be the first collaboration between the beauty brand and Mad Men but it is not the last, we will have you know that another limited-edition collection for season six is already in the works. The golden lipstick case (which comes with its own little pouch) and carton were both inspired by vintage designs from the legendary Estée Lauder 60's collections.
“Quite frankly, we’re crazy for the show,” says Jane Hertzmark Hudis, global brand president of Estée Lauder. “We’ve always felt like there’s a connection between Mad Men and the Estée Lauder brand and Estée herself; the sixties were our heyday as well.” [Style]
Shot by Craig McDean, the ad campaign for the collection stars Constance Jablonski wearing the signature products and a beautiful side-parted faux bob created by hair genius Orlando Pita. Estée Lauder’s creative director of makeup Tom Pecheux who also created the look for Jablonski in the ad campaign, has a small tip for ladies before wearing their favorite lipstick, “Moisturize your lips at night,” he advises, to ensure a smooth, perfect pout every time.
The collection will be available starting March 18 at Bloomindales stores, www.bloomingdales.com as well as www.esteelauder.com. You can however pre-order both pieces online from Estée Lauder right now.
Images VIA Style.com & Banana Republic