A new shaper with the tagline ‘Designed For Your Body Not Just Any Body,’ seeks to encourage women to embrace their curves. Control Freak by Wacoal will be launched at major stores this week with the concept that control briefs should be based on two silhouettes that are proportioned to fit a woman, the “Apple” and the “Pear”.
Apple features briefs that have been proportionally designed for fuller waist and hips with strategically placed panels to smooth and comfortably shape the tummy, as well as rear panels to lift and support the apple body shape.
Pear briefs have been proportionally designed for smaller waists and fuller hips and bottom, with strategically placed panels to smooth and shape both tummy and hips.
While its nice that the collection which retails for $38 is available in three colors and a wide range of sizes, small, medium, large, extra large and extra extra large we are not sure about the categorizing of women’s figures the world over with a simplistic fruit shape. Whatever happened to the hourglass or tomboy shaped women of the world? Hopefully in the future Wacoal will expand to include items beyond just briefs that will help with dressing women overall like Spanx has done.