Image VIA 20th Century Fox
“Marilyn’s back in the zeitgeist” declared MAC’s senior VP and boy is she ever. Cue the lines, MAC is releasing a Norma Jean Baker AKA Marilyn Monroe inspired collection of custom designed cosmetics. According to WWD, they will celebrate Marilyn Monroe’s legacy and iconic beauty look with a limited edition color cosmetics collection, due at all worldwide MAC locations in October.
“Marilyn’s an icon, plain and simple. Her look not only defined a generation but also is relevant today,” MAC senior vp James Gager told The Hollywood Reporter. Launched in partnership with Authentic Brands Group LLC, which acquired the intellectual property of Marilyn Monroe LLC in January 2011, the range will feature about 30 pieces, priced from $15 to $27, and include eye shadows, lipsticks, nail lacquers and eyeliners.